THE MOU & LOI WITH ASWARA ( National Academy of Arts, Culture & Heritage Malaysia)
In an effort to promote the Airish London brand in Malaysia, various measures have been taken, including collaborating with the beautician community as well as several conceptual boutiques in each state. By targeting young and adults who have an interest in beauty through make-up.
Aside from expanding marketing and sales, the Where Beauty Begins (WBB) campaign is also a platform for users of students who want to study the beauty world in the professional beauty industry. Students can also get tips and guides and even learn to become entrepreneurs by learning the techniques of marketing and selling cosmetics products internationally.
Therefore, recently Airish London has been appointed to sign a letter of intent (LOI) and memorandum of understanding (MOU) with ASWARA (National Academy of Arts Malaysia) for student development activities, especially in the beauty and entrepreneurial arts.
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This memorandum of cooperation was signed by Prof. Dato 'IR. Dr. Hj. Mohd Rizon Juhari, Rector of the National Cultural and Heritage Academy of Malaysia with Dato 'Aizuddin Ghazali, Airish London President (Malaysia) and witnessed by the Minister of Tourism and Culture, Y.B. Dato 'Seri Mohamad Nazri Abdul Aziz on 26th October 2017 at the ASWARA Gallery, Kuala Lumpur.
With the signing of this partnership, Airish London has targeted a number of activities to give students exposure such as makeup, branding and entrepreneurship tutorials to increase the student's tendency in maintaining self-skilling in the profession.
Datin Jann, Founder of Airish London, Airish London Ambassador, Shiha Zikir and Dr. Affa Rovna, Dr Airish London Celebrities was also present at the event.